WASHINGTON
MI 48094
586-805-8150
Gary M. Slomka • Senior Art Director • Creative Consultant • gmslomka@ameritech.net • 586-805-8150
JEEP CHEROKEE INTERNATIONAL:
“ There’s bird watching. Then there’s bird watching in a Jeep Cherokee.”
“ There’s hanging out with your friends. Then there’s hanging out with your friend in a Jeep Cherokee.”
“ There’s a Sunday drive. Then there’s a Sunday drive in a Jeep Cherokee.”
JEEP GRAND CHEROKEE INTERNATIONAL:
“Life. Departures daily.”
“Feel something you haven’t felt in a while. Insignificant.”
“An itinerary is the enemy of adventure.”
JEEP GRAND CHEROKEE DOMESTIC:
Even with all the refinements, it’ll never let you forget where it came from.”
CHRYSLER CROSSFIRE CAMPAIGN:
“Have you ever cheated on someone while they sat next to you?”
“Ever steamed up the windows by yourself?”
“You may feel guilty wearing a wedding band while driving.”
“Roads have fetishes too.”
“Its intoxicating. It inspires happiness. Maybe we should sell it by the gram.”
DODGE AVENGER: “Go ahead, kiss boring sedans goodbye.”
DODGE MAGNUM: “The fuel efficient HEMI engine.”
DOGE POWER WAGON: “For those brutal commutes to work.”
This is a selection of work that was created during my time at QVC, it consists of traditional print advertising, web, live show life style video and set posters. I was responsible for creating and producing most of the graphic elements for the print materials and worked closely with the photographers and video producers to bring all these support elements to the live show.
Post production photography and lifestyle video was created by QVC's in house photo and video content departments.
Here is a collection of concepts developed for Dodge, Jeep International and Chryslers's "5 Star" automotive maintenance program. Although these concepts were never produced, they are a good example of my conceptual thinking and art direction skills.
DODGE CALIBER: "It's anything but cute." This campaign concept was to demonstrate in a fun whimsical way that the Doge Caliber was not just another “cute” small car with nothing to offer the driver but basic transportation, but in fact, it was a wolf in sheep’s clothing packed with the stuff a typical compact car couldn’t offer.
JEEP GRAND CHEROKEE: “Stone Skip.” This one is pretty simple; you can’t stop a Jeep no matter where or what the obstacle is.
JEEP GRAND CHEROKEE: “Refined city living. No matter what city you’re in.” Due to the fact that the Grand Cherokee was considered an expensive luxury vehicle in Europe the jeep client wanted to keep the luxury aspect but also wanted to maintain and project the historical rugged go anywhere Jeep attitude, thus, the out in the middle of nowhere city imagery.
5-STAR: “Why can’t everyone have five star service.” The point to theses ideas was to show how 5 STAR offers the customer unparallel service and what the world would be like if even the most basic services you need or want had the 5-Star treatment.
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