QVC INC., West Chester, PA
An international electronic retailer which broadcasts 24 hours a day to over 90 million homes in the United States.
Managing Senior Art Director
Lead and manage team members to develop concepts and produce support materials for the Electronics category live show television presentation and on-line sales.
• Collaborated with team members to create new brand concepts, theme lines and
visual treatments for television and QVC.com communications.
• Directed team members on the production of lifestyle videos, on-air promo videos, 3D graphic
to support QVC network programing for the electronics category.
• Developed concepts and supervised video production, digital photography; digital retouching, web
and the print production of national advertising, including the QVC TV Guide campaign,
Gold Council campaign, Checker Board Campaign and the iQdoU? poster campaign.
• Worked with merchandising and sales team members to develop weekly on and off air selling
strategies for the electronics category.
• Scope of work also includes developing a Browse Behavior email campaign for seasonal sales
programs and the look and feel of the electronics category “Style Guide”.
BBDO / DETROIT, Troy, MI
A multi-faceted company that produces 360-degree global advertising for DaimlerChrysler and its brands: Jeep, Chrysler and Dodge automobiles. (Formerly known as Pentamark and BBD&O).
Senior Art Director / Freelance
Created concepts and designs for the Chrysler International Owner Loyalty program which was
comprised of a 20 page “Welcome” brochure, Ownership brochure, Annual Mailing brochure, letterhead and envelopes.
XPERIENCE, Dearborn, MI
A full service marketing company, which specializes in consumer events and public relations for
Ford Motor Company and its brands.
Creative Director / Freelance
BBDO / DETROIT, Troy, MI
Sr. Vice President /Associate Creative Director / V.P. Sr. Art Director
Responsible for developing and producing creative advertising ideas for Dodge cars and trucks.
D’ARCY MASIUS BENTON & BOWLES, Bloomfield Hills, MI Art Director
BAKER, ABBS & KLEPINGER INC., Birmingham, MI Art Director
BATTEN, BARTON, DURSTINE & OSBORNE, INC., Troy, MI Junior Art Director
MCNAMARA ASSOCIATES INC., Detroit, MI Studio Apprentice
AWARDS
THE ASSOCIATION OF INDEPENDENT COMMERCIAL PODUCERS
AT THE MUSEUM OF MODERN ART NEW YORK
1992 AWARD OF EXCELLANCE “Dakota Blocks”.
CLIO AWARDS
1995 Clio Award: Brand “Changes” TV Original Music
NEW YORK ANDY AWARDS
1992 Best Retail TV Campaign: Truck “Dakota Blocks” “Full-Size Blocks” “Diesel Blocks”
CHICAGO MOBIUS ADVERTISING AWARDS
1991 Certificate for Outstanding Creativity Award: Daytona “Daytona Peel”
Certificate Award: Truck Cabela’s Campaign, Print Automotive
1992 Certificate Award: Intrepid “Microphone” “Paint” “Terrarium” TV Automotive
Intrepid “Spacious Change” “Spacious Handling” “Change Handling” TV Automotive
1993 First Place Award: Ram “V-10” “Workload” “Gloves” TV Automotive
Certificate Award: Ram “Crush” “Whistle” “Balance” TV Automotive
Certificate Award: Ram “Not One” “Spin” “So Quiet” TV Automotive
Certificate Award: Ram “Swing” “2 Wheels” “Before/After” TV Automotive
1994 Certificate Award: Neon “Topiary” TV Automotive
INTERNATIONAL AUTOMOTIVE ADVERTISING AWARDS
1995 Gold Award: Brand “Changes” Original Music
Gold Award: Brand “Changes” Computer Animation
Silver Award: Brand “Changes” Corporate
Silver Award: Brand “Changes”Visual Effects
NEW YORK INTERNATIONAL FESTIVALS
1995 Silver Award: Brand “Changes II” TV/Art Direction
Certificate Award: Brand “Changes II” TV/Special Effects Finalist
1996 Certificate Award: Caravan “Snow” TV/Best Original Music Finalist
DETROIT CADDY AWARDS
1994 Gold Award: Neon “Hangar” “Earthmover” “Transport” TV Campaign
Silver Award: Neon “Topiary” TV
Silver Award: Neon “Hangar” TV
Silver Award: Neon “Earthmover” TV
Silver Award: Neon “Transport” TV
Silver Award: Ram “Balance” TV
Merit Award: Neon “Powerplant” TV
Bronze Award: Brand “Changes II” Cinema Advertising
Bronze Award: Brand “Changes II” Music TV
1995 Bronze Award: Brand “Changes II” Cinema Advertising
Bronze Award: Brand “Changes II” Music TV