Here is a collection of concepts developed for Dodge, Jeep International and Chryslers's "5 Star" automotive maintenance program. Although these concepts were never produced, they are a good example of my conceptual thinking and art direction skills.

DODGE CALIBER: "It's anything but cute." This campaign concept was to demonstrate in a fun whimsical way that the Doge Caliber was not just another “cute” small car with nothing to offer the driver but basic transportation, but in fact, it was a wolf in sheep’s clothing packed with the stuff a typical compact car couldn’t offer.

JEEP GRAND CHEROKEE: “Stone Skip.” This one is pretty simple; you can’t stop a Jeep no matter where or what the obstacle is.

JEEP GRAND CHEROKEE: “Refined city living. No matter what city you’re in.”  Due to the fact that the Grand Cherokee was considered an expensive luxury vehicle in Europe the jeep client wanted to keep the luxury aspect but also wanted to maintain and project the historical rugged go anywhere Jeep attitude, thus, the out in the middle of nowhere city imagery.    

5-STAR: “Why can’t everyone have five star service.” The point to theses ideas was to show how 5 STAR offers the customer unparallel service and what the world would be like if even the most basic services you need or want had the 5-Star treatment.